the name Los Van Van refers directly to a slogan used by the regime in 1969-1970 when Castro came up with this crazy (and inevitably doomed) plan to extract 10 million tonnes of sugar from that year’s sugarcane harvest, as opposed to the usual seven or eight million. This, he argued, would allow Cuba to cover the entire world in sugar and make the country very, very rich.
So, for months, the country went nuts.
Child of the Revolution : Growing Up in Castro's Cuba: Los Van Van